Techdirt/Studio 64′s Mike Masnick offered an insightful look during Midem explaining how NIN’s Trent Reznor’s model for his multi-platform marketing campaign was a prime example of serving and connecting with his fans. Using an array of creative online and offline marketing techniques and by giving away free music, Trent created a deep personal connection with fans rather than [...]
Posts Tagged ‘digital’
David Byrne and Brian Eno have a new album out entitled Everything That Happens Will Happen Today.
Thing is, this new album is available exclusively from their website. You can stream the entire record (for free, of course) and if inclined, purchase it in a variety of digital and physical formats. Regardless of which format you select, you [...]
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