Techdirt/Studio 64′s Mike Masnick offered an insightful look during Midem explaining how NIN’s Trent Reznor’s model for his multi-platform marketing campaign was a prime example of serving and connecting with his fans. Using an array of creative online and offline marketing techniques and by giving away free music, Trent created a deep personal connection with fans rather than alienate them.
Have a look…
[via MidemNet Blog]
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