First off, apologies for not updating this space for the last few weeks. I will try to post more often in the coming weeks. Ok, now that I got the guilt out of the way, let’s get back to business.
There’s a great story on Adotas making reference to a four-part equation to successfully reach the masses through social media. In a nutshell, blogging is often overlooked but it seems that blogs far outweigh social networking sites when it comes to unique visitors.
The four parts are: Consumer Generated Content, Third Party Validation, Social Media & Search Results Optimization. Although the story refers to “brands”, I think this applies to any musician, label or any other form of entertainment entity. The bottom line - you need to engage your audience.
Read the entire story entitled “Social Media For The Masses“.
[via Adotas]
