com.motion, a new offering from Veritas Communications just released the results of their social media survey, where they polled over 400 Canadian business and marketing leaders as well as the general public.
The good news is that one in two business leaders say social media is becoming more important than mass media. The bad news, half of them feel that employees shouldn’t use social networking sites at work. Makes no sense to me, it’s like the blind leading the naked. How do you expect your employees to understand the medium and educate themselves if they cannot participate.
As you’d expect to find in such polls, the younger you are, the more you’re using social networks to connect and share your opinions. The older demo tend to be passive (aka “lurker”) and learn from others. Speaking of opinions, women have a 10% edge over men when it comes to frequenting social networks, they learn more about new products and services than men and more importantly, share their opinions.
Read the Pollara Social Media poll.
[via com.motion]
