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Archive for February, 2009

10 Feb, 2009

Nine Inch Nails Case Study

Posted by: ants In: General

Techdirt/Studio 64′s Mike Masnick offered an insightful look during Midem explaining how NIN’s Trent Reznor’s model for his multi-platform marketing campaign was a prime example of serving and connecting with his fans. Using an array of creative online and offline marketing techniques and by giving away free music, Trent created a deep personal connection with fans rather than [...]

05 Feb, 2009

RIP Lux Interior

Posted by: ants In: General

Lux Interior, the out-of-this-world frontman/vocalist for The Cramps passed away last night from a pre-existing heart condition. The rock’n’roll arena has seen many great performers but in my humble opinion, no one could match the sheer excitement and overwhelming strange sensation you would get from watching Lux’s statuesque, lean skeletal frame sporting stiletto heels, wearing a PVC thong [...]


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