iAnts

Techdirt/Studio 64′s Mike Masnick offered an insightful look during Midem explaining how NIN’s Trent Reznor’s model for his multi-platform marketing campaign was a prime example of serving and connecting with his fans. Using an array of creative online and offline marketing techniques and by giving away free music, Trent created a deep personal connection with fans rather than alienate them.

Have a look…

[via MidemNet Blog]

Lux Interior, the out-of-this-world frontman/vocalist for The Cramps passed away last night from a pre-existing heart condition. The rock’n'roll arena has seen many great performers but in my humble opinion, no one could match the sheer excitement and overwhelming strange sensation you would get from watching Lux’s statuesque, lean skeletal frame sporting stiletto heels, wearing a PVC thong while deep throating the microphone. 

I was fortunate enough to see The Cramps perform live a few times and their shows will forever remain one of the highlites of my concert going life.  The Cramps combined Rockabilly, Surf, Punk, Blues, Glam and many other styles to create a sound known as Psychobilly.

Here’s some footage from their 1978 tour (perhaps one of the strangest moments in the history of music) when they played a gig inside Napa State Mental Hospital, one of California’s biggest mental institutions.

I’ve been spending quite a bit of time lately reading up on the mobile marketing platform and these new fancy web enabled handheld sets seeing I own an iPhone. As much I like it, I find that browsing can be challenging when a webpage does not render as it should on these tiny little devices.

As I was becoming intrigued with all things mobile, I had an opportunity to meet the people from Mobify.Me, a company who can “mobify” (this word should be trademarked) any existing website. With a quick, one-time process, their online tools can help transform your site into a mobile offering. Mobify.Me is pretty cool. Although still in beta, I like the product offerings.

In fact, we “mobified” the existing Two Hours Traffic website, which now lives at m.twohourstraffic.com

We now plan on doing this for The Trews in the coming weeks.

This is what happens when you cross Jay Z and Radiohead, courtesy of Minty Fresh Beats. Check out their MySpace page for more info and music. This link takes you to their page where you can download free 10 track album of Jay Z and Radiohead mashes. Get it while you can.

First off, apologies for not updating this space for the last few weeks. I will try to post more often in the coming weeks. Ok, now that I got the guilt out of the way, let’s get back to business.

There’s a great story on Adotas making reference to a four-part equation to successfully reach the masses through social media. In a nutshell, blogging is often overlooked but it seems that blogs far outweigh social networking sites when it comes to unique visitors. 

The four parts are: Consumer Generated Content, Third Party Validation, Social Media & Search Results Optimization. Although the story refers to “brands”, I think this applies to any musician, label or any other form of entertainment entity. The bottom line - you need to engage your audience.

Read the entire story entitled “Social Media For The Masses“.

[via Adotas]